How Authors Can Use Book Fairs to Score Free Book Reviews and Build Buzz

Mastering Book Reviews with Owen Hawthorne

Uncover the strategies to get your book noticed by the right audience. Join us as we delve into insider tips for submitting to book review sites and blogs, and explore free review services that can boost your book's visibility. With expert advice and real-life success stories, our podcast aims to equip authors with the tools needed to successfully navigate the world of book reviews. Don't miss out on learning how to make the most of your book review submissions.

Why Book Fairs Are a Goldmine for Authors Looking to Get Reviews

Hey, if you’re an author like me, you already know how crucial getting your book noticed is. Sure, there are plenty of ways to spread the word, but one underrated opportunity I’ve been thinking about is using book fairs to get more book reviews. I wanted to share my take on why these events aren’t just about selling copies — they’re also prime spots to connect with reviewers, bloggers, and other industry folks who can help you get your work out there.

So, what makes book fairs different from just submitting to the usual book review sites or hunting for free book reviews online? For starters, book fairs gather a diverse crowd in one place — editors, bloggers, book review services, readers, and fellow authors. It’s like a mini-conference focused on books, but often more casual and approachable. Instead of sending cold emails or submitting through online book review submission portals, you get to meet people face-to-face. Human interaction still matters a lot, and chances are, your book is more memorable when you can talk directly about it.

• Meet book reviewers and influencers in person. Many book review blogs and professional reviewers attend these fairs to scout new titles. It’s a perfect chance to pitch your story, hand over a copy, and explain the unique angle of your book.
• Build relationships beyond one-off reviews. At fairs, you’re not just asking for a review; you’re establishing connections that might lead to recurring reviews, interviews, guest blog spots, or even collaborative events.
• Boost your credibility. Attending (or better, exhibiting) at a recognized book fair shows that you’re serious about your craft, which can impress reviewers and readers alike.

Now, let’s be real — some book fairs are bigger than others, and not every event will have a big lineup of reviewers. But even smaller fairs can offer surprising opportunities. You get the chance to talk with people who run book review blogs or know folks in the industry. Sometimes just one good conversation can lead to a review on a site that reaches thousands.

Another tip is to prepare a solid book review submission packet before you go. That means having a sleek press kit, advanced reader copies (ARCs), and a one-pager about your book and yourself. That way, when you meet a potential reviewer, you’re ready to hand over everything they might need. And if you’re wondering where to find outlets to follow up with after the fair, Feedback Frontier is a great resource. They offer a range of book review services and can help you get book reviewed by credible sites — check them out at Feedback Frontier.

One more thing I love about book fairs is the sense of community. You’re surrounded by people who just “get it.” They know the grind of writing, publishing, and promoting. Sharing tips and experiences with other authors and reviewers can spark new ideas for how to get your book noticed—even beyond the fair itself.

So, if you’re looking to grow your presence, consider this your permission slip to sign up for the next local or regional book fair. Use the event not just as a sales opportunity but as a chance to get connected with book review sites, bloggers, and reviewers who can amplify your book’s buzz. Reach out in person, exchange contacts, and follow up online. And remember, while free book reviews can be tempting, having a strategic way to get quality feedback will make all the difference.

Oh, and before I forget — if you want to Get Your Book Reviewed Today and explore simple ways to get your title in front of the right readers and reviewers, head over to Feedback Frontier. They make the process straightforward, so you can spend more time writing and less time chasing reviews.

Alright, that’s my two cents on using book fairs as a secret weapon in your book promotion toolkit. Whether you’re just releasing your first book or looking to widen your audience for your next title, these events can open some doors you hadn’t considered before. Happy writing—and happy reviewing!

$50 Book Reviews to Enhance Your Book's Visibility Boost Your Book's Credibility and Attract More Readers with Professional Reviews. link Get Reviews Now